A Strategic Marketer and
Designer.
My CV
Below is a snapshot of my most recent professional experience and skills relevant to today's digital workspace.
Skills
Soft Skills:
Content Strategy Campaign Management Wire-framing
Communication Organization Creative Thinking Writing
Program Proficiencies:
Work Experience
November 2023 - Present
ESI Technologies | Marketing Coordinator
At ESI technologies, I develop content and content strategy for both the parent company and two subsidiaries (Virtual Guardian and Solsys) with a focus on cybersecurity thought leadership content. I've also worked with the leadership of all companies to help develop new branding guidelines and strategy to expand each companies' presence in Ontario and the US. Most recently, I've been given the opportunity to produce and direct Virtual Guardian's podacst Behind the Shield, hosting C-Suite level leaders in cybersecurity on the show.
January 2023 - October 2023
EF Education First | Creative and Marketing Producer
As the creative and marketing project manager for the EF tours team, I managed the workflow of a variety of marketing campaign and projects from conception to shipping to market. I worked with stakeholders across departments to identify needs of the business, sales objectives and input from our senior leadership team to develop strategic pieces to represent EF tours in the market. One of the largest projects I had lead in this role was the creation of our annual catalogue of 144 pages (which can be viewed here). For this project, I worked with stakeholders from our product, sales and marketing departments to determine the content, then managed the workflow if it's creation through our internal design team, freelance copywriters and designers along with translation and our external printer. All of this while restructuring our project intake process and managing new projects as they came in. ​
August 2022 - January 2023
EF Education First | Integrated Marketing Specialist
As an integrated marketing specialist with a sales enablement focus, I worked directly with our sales and marketing team to identify opportunities to create strategic materials for our tour consultants to share with their clients and help build EF's brand image. Some of the materials I built included:
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Slide decks
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Emails
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One pagers
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Social posts
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Website updates
August 2021 - August 2022
EF Education First | Tour Consultant
As a Tour Consultant I work with educators in crafting travel programs within their schools. I manage all of our clients in Eastern Ontario and have developed strong relationships built on trust, reliability and friendly conversation on every call. I am consistent in growing my client base through outreach and leveraging networks within my territory.
I also work with my clients to guide them in strong marketing strategies within their schools and help to lead presentations to their student bodies. In my first 6 months of work, I achieved 177% of my sales targets and have been selected a mentor within EF's training program for our newest employees.
September 2020 - May 2021
University of Waterloo | Teaching Assistant
As a Teaching Assistant for the Global Business & Digital Arts program's Introduction to Digital Culture, the majority of my responsibilities lie in assisting the Professors in reviewing and grading student work. Outside of this task, I am also an active participant in Q&A sessions with students to help enhance their experience in the course and allow them to explore weekly topics in more depth.
May 2020 - September 2020
University of Waterloo | Digital Learning UX Consultant
As a Digital Learning UX Consultant, I guide Professors at the University in converting their courses from the traditional on-campus delivery to an online remote teaching style. This includes providing guidance on student UX, advising on course content delivery styles and adjusting material on the Learn web-platform.
December 2019 - April 2020
The Gown | Digital Content Strategy Intern and Designer
Working directly with the CEO, I developed a social media content strategy that would increase the Gown's social media following and help promote the store. In this role I also leveraged my photography, editing and graphic design skills to create these posts.
May - August 2019
MediaFace | Marketing Co-ordinator / Digital Project Assistant
At MediaFace, I worked with a team of industry professionals to create graphic designs and content strategy for social media. I also took and active role in website maintenance, writing creative copy and editing video marketing materials among other projects led by my team.
September 2017 - April 2019
Swaggerloo | Student VP of Marketing
As the Marketing VP at Swaggerloo, I led a small team in creating promotional social media posts for our club's sweater sales. I led our team in creating our first ever video advertisement and significantly increased our brand awareness on campus. Throughout my time as VP, our club yielded the highest sales in its history on campus.
June - September 2018
University of Waterloo | Media Coordinator
This role was centred in maximizing participation and creating lasting memories for first year Art's program students at the University of Waterloo. Prior to the event, I worked remotely with the coordinator team to create promotional graphic designs for social media. Once orientation week was in session, I was tasked with photographing all aspects of the event and helping other coordinators to ensure all activities were running smoothly.
Education
2017 - 2021
University of Waterloo
The focus of the program is in UX/UI design, other courses included in this program cover the study of international business, project management, systems mapping, computer science and ethics in digital design.
2019
Trinity College Dublin Ireland
For my 3B term of GBDA I took the opportunity to study abroad in Dublin Ireland. At Trinity I studied a variety of courses including world issues, business in society and organizational management.
Languages
2017
Korean High School
Graduated levels A through C Korean language classes and performed a Korean song at my graduation ceremony.
2016
EF Japanese Language Immersion Program
Traveled as a high school student to Japan for a language exchange program for a month to experience Japanese culture and learn the language.